Are you chill enough to chill with Jordan?

To promote Hanes X-Temp cooling technology we asked consumers to prove that they were chill enough to chill with Michael Jordan.

We created a “choose your own adventure” style Facebook Canvas Ad, where the viewer put themselves in MJ’s shoes and had to choose what he would do in each situation. With each play they were entered into a contest where one lucky winner got to chill with him, for real.