Ray-Ban and Meta teamed up to make the latest wearable tech - smart glasses. They play music and podcasts, allow you to send voice texts, make calls, search with your voice using Meta AI, take photos, videos, and livestream to your social channels. While Ray-Ban and Meta are two iconic brands, the product itself had little awareness and we needed to educate users on the features and convey them as functional fashion. We developed hundreds of assets for this campaign that ran largely on Meta platforms.