2020 WAS WEIRD
As hard as 2020 was, I was privileged enough to work on the right side of politics during a year that was critical. This started with the Mike Bloomberg 2020 campaign, and ended with Biden wining the election.
While working at Hawkfish I began as one of the core Art Directors on the Mike 2020 campaign, and then split my time between Bloomberg Philanthropies and the Biden 2020 campaign, specifically focusing on the super pac Independence USA PAC, targeting Florida.
Digital Town Hall
The Bloomberg 2020 campaign had an issue. Candidates usually build their supporter list by getting contributions. But Mike was running an entirely self-funded campaign. So we came up with a creative solution - create a digital town hall, where we grew our supporter list by having voters connect with Mike through calls and texts, sharing the issues they cared most about.
Additionally, we cranked out a s*** ton of content.
Donald Dropped the Ball
When we were able to secure the ad space below the famous Times Square Ball Drop, we worked through the night on this last minute concept. Something we did not know… the building was owned by the Kushner family. Minutes before the ad was supposed to go live, it was pulled from the queue and cancelled. We can only guess why…
Lastly, (lol) had to.
#MayorsTakeTheMic
#MayorsTakeTheMic is an initiative we started to amplify the voices of mayors from across the United States. Many mayors have an important story to tell, but do not have the sort of reach Mike does. With a series of Instagram takeover’s Mayor Tubbs, Warren and many others brought their town’s story to Mike’s nearly half a million followers.
As the design lead for Bloomberg Philanthropies, we established an illustration style and visual identity for both Mike Instagram and the Bloomberg Philanthropies social channels.
